In the ever-evolving landscape of equestrianism, welfare concerns are galloping to the forefront, demanding attention from riders, trainers, owners, federations, media and the public alike. From the hyperflexion controversies in dressage to the painful soring practices inflicted on Tennessee Walking Horses, unethical training methods, and the rise of unqualified “diagnoses” and “treatments” by non-vets, the horse world is under scrutiny like never before. These aren’t fringe complaints; they’re systemic issues eroding trust in an industry built on the bond between human and horse. Yet, raising these alarms often invites backlash: accusations of shaming, bullying, clickbait sensationalism, or overreacting to “traditions” that many see no issue with and aggressively defend. So, how do we advocate for horses effectively without alienating existing or potential future allies? And what signs show that public opinion is shifting, putting the Social License to Operate (SLO), that unspoken societal approval, for horse sports at risk?
Personally, I believe the path forward lies in empathy, evidence, education, enforcement and everyday action.
At the start
Let’s start with the issues at hand. Dressage has faced criticism for practices such as rollkur, extreme hyperflexion, and “blue tongue”. Similarly, in showing circuits, overzealous training can lead to exhausted, stressed animals pushed beyond their limits for rosettes. Tennessee Walking Horses endure perhaps the most egregious abuse: “soring,” where chemicals or mechanical devices irritate their legs to exaggerate the “Big Lick” gait, a practice that persists despite decades of outcry. And then there’s the wildcard of non-vets peddling unproven therapies, from dubious physical adjustments to herbal “cures”, without proper oversight, risking horses’ health for profit. These aren’t isolated incidents; they’re symptoms of a culture where competition or financial gain sometimes trumps compassion.
The challenge in addressing them?
Tone matters. Shout “animal abuse!” on social media, and you’re labelled a bully. Post a video of abuse that is or goes viral, and it’s dismissed or labelled as “clickbait”. Many in the industry view these as non-issues, rooted in tradition or necessity; “normal husbandry” or “we’ve done it this way for hundreds of years”. To avoid this trap, we as advocates must aim to try and engage in constructive dialogue. Start with facts over fury! Share peer-reviewed studies or veterinary reports showing the physiological harm of soring or hyperflexion, rather than emotional rants. Frame discussions as collaborative problem-solving: “How can we evolve these practices to prioritise horse happiness?” instead of accusatory comments. Partner with ethical trainers or organisations to build bridges rather than burn them. And remember, empathy cuts both ways; acknowledge that most horse people love their animals and are hopefully open to change if it’s presented as beneficial, not judgmental or dictated. This approach turns potential adversaries into advocates, fostering real reform with hopefully a reduced risk of backlash.
The good news?
Public opinion is indeed shifting and the SLO for equestrian sports is teetering on the edge. Surveys paint a stark picture: In recent polls by World Horse Welfare, 20% of the general public opposes horses in sport outright, while 40% support it only if welfare improves dramatically. Another FEI-commissioned study found just 33% believe horses enjoy sport, with 67% skeptical. High-profile incidents, like welfare scandals at the Tokyo (in the Modern Pentathlon) and Paris Olympics, have amplified these concerns, sparking media storms and parliamentary inquiries in places like France. Organisations like PETA and Humane Society have mobilised petitions and campaigns, while social media amplifies videos of mistreatment, swaying younger generations who increasingly appear prioritise animal rights much higher than older generations. Even within the industry, there’s movement: The PAST Act to ban soring in Tennessee Walking Horses in the US has gained support in Congress, reflecting broader societal pressure. Researchers are also warning that without proactive changes, equestrianism risks bans or heavy regulation, as seen in past suspensions of federations over endurance racing abuses. This isn’t hysteria; it’s a wake-up call. As one expert noted, “Public opinion is a strong force and can initiate change,” threatening self-regulation if ignored.
So, what can ordinary horse owners do?
Plenty, without needing a megaphone or millions. First, educate yourself: Read codes of practice, like Canada’s updated Equine Code, and submit comments pushing for bans on painful practices like branding or narrow stabling. Let the FEI know if you disagree with their recent change to the blood rule in showjumping. Choose ethical professionals; vet your trainers and farriers, opting for those certified in welfare-focused methods. Report suspected abuse anonymously through hotlines like those from the RSPCA………….. Support legislation………… On a daily level, prioritise your horse’s well-being: Ensure ample turnout, social interaction, and vet-approved care, modelling the change we seek. Join or donate to groups like World Horse Welfare, amplifying collective voices. And share positively; post about happy, healthy horses to counter negative narratives, showing the world that equestrianism can be humane.
In the end, horse welfare isn’t about ending traditions; it’s about evolving them. By raising issues thoughtfully, backed by new evidence, we can improve horse welfare, safeguard equestrian SLO and ensure future generations enjoy the magic of horses. The reins are in our hands; let’s use them carefully and sympathetically.



