On 1st May 2025, the Competition and Markets Authority (CMA) published its Remedies Working Paper as part of an ongoing market investigation into the UK veterinary sector. The paper outlines a comprehensive package of proposed remedies aimed at enhancing transparency, promoting fairer pricing, and ensuring that pet owners are better supported in making informed choices.
The investigation, prompted by rising concerns from pet owners and consumer groups, found that while veterinary professionals are highly trusted, the business environment around vet services may not be working well for consumers. The market is currently valued at £6.3 billion, with prices rising faster than inflation, treatment costs increased by over 60% between 2015 and 2023.
Key Concerns Raised
- Price Transparency: Most vet practices still do not clearly publish prices, making it difficult for owners to compare or budget for treatment.
- Ownership Opacity: Many pet owners are unaware that their local practice is owned by a large corporate group, which may limit their genuine local choice.
- Medication Costs: Mark-ups on in-practice medicines are significantly higher than those available online, yet many owners are unaware they can request prescriptions.
- Pet Care Plans: Many plans are poorly understood and may not offer value for money, depending on the individual’s usage.
- Out-of-Hours (OOH) and Cremation Costs: Some services, especially emergency care and cremations, may be subject to high mark-ups when pet owners are emotionally vulnerable.
Remedies Under Consideration
The CMA is proposing a multi-part remedy package, including:
- Mandatory price publication across a standardised list of services
- A central comparison website to help owners evaluate local options
- Reforms to ensure prescriptions are easier to obtain and cheaper
- Greater transparency around ownership and referral practices
- Improvements to complaints processes and consumer redress
- Stronger regulation of out-of-hours care and cremation pricing
These remedies aim to rebalance the commercial relationship between pet owners and veterinary businesses, without compromising the quality of care or the clinical independence of vets.
What’s Next?
The CMA is consulting on its proposals and welcomes feedback from vets, businesses, and the public by 27th May 2025. Final decisions will follow after this consultation period.
To read the full Working Paper or take part in the consultation, visit this LINK. Or for the Vets Market Investigation Working Paper, use this LINK.
Animalweb will continue to follow the process and keep our members informed as the CMA moves towards finalising its recommendations.
